LinkedIn Connected – Using Anticipatory Computing

For LinkedIn Members, their network and relationships are a rich source of insights and opportunity. In short, these relationships matter. Our members are also increasingly mobile – over 50% of them will use LinkedIn from a mobile device by the end of this year. Mobile devices enable us to better understand a member’s context, opening up some interesting ways for us to deliver LinkedIn’s value to them. This post focuses on the engineering behind LinkedIn Connected, our brand new iOS app that is replacing LinkedIn Contacts. LinkedIn Connected is designed to give members relevant, and timely, reasons to reach out and keep in touch with the people in their network. Connected also includes LinkedIn’s first anticipatory computing feature, and this post will discuss the platform we are building to enable more and more of these.