On January 30th, 2018, the Ph.D. Student Diego Gómez-Zará presented at the Kellogg School of Management at Northwestern University. This talk was organized by the program ENLACE
Diego’s talk was titled “The Role of Social Movements in Twitter: Evidence from the Chilean Student Movement”. He presented the current role of organizations in social media. In the digital era, organizations have become active actors, where they must motivate, interact, and engage with their audiences permanently.